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Targeting online communities to maximise information diffusion
(Association for Computing Machinery, 2012-04)
In recent years, many companies have started to utilise online social communities as a means of communicating with and targeting their employees and customers. Such online communities include discussion fora which are ...
On the correlation between topic and user behaviour in online communities
In the advancement of a better understanding of user behaviour on the Internet, clustering approaches are used as a means to group and categorise online communities. Although clustering approaches indicate similarity between ...
The path to success: A study of user behaviour and success criteria in online communities
Maintaining online communities is vital in order to increase and retain their economic and social value. That is why community managers look to gauge the success of their communities by measuring a variety of user behaviour, ...