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dc.contributor.authorLohan, Garry
dc.contributor.authorConboy, Kieran
dc.contributor.authorLang, Michael
dc.identifier.citationLohan, G.; Conboy, K.; Lang, M. (2010) Having a Customer Focus in Agile Software Development International Conference on Information Systems Development (ISD2010) Prague, Czech Republic, August 25-27,en_US
dc.description.abstractThis research looks at the customer focus of agile software development teams. The study is part of a larger study examining how the twelve principles of Beyond Budgeting are operationalised in the context of an agile development environment. Using two case study sites and a semi-structured interview approach the customer focus of agile teams operating within two large organisations is examined. In these organisations the direct customer is not the end user of the product; rather they are another group within the organisation downstream of the agile development team. The results suggest that while organisations may espouse to have a customer focus the structures may not be in place to enable sufficient sharing of customer knowledge and utilisation of customer feedback. Emergent themes from the study suggest that customer identification, customer characteristics, customer location and the teams¿ experience of the customer and their domain may have an impact on the customer focus of an agile team.en_US
dc.relation.ispartofInternational Conference on Information Systems Development (ISD2010)en
dc.subjectCustomer Focus
dc.titleHaving a Customer Focus in Agile Software Developmenten_US
dc.typeConference Paperen_US
dc.local.contactMichael Lang, Business Information Systems, Room 365, Cairnes Building, Nui Galway. 3515 Email:

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