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dc.contributor.authorLohan, Garry
dc.contributor.authorConboy, Kieran
dc.contributor.authorLang, Michael
dc.identifier.citationLohan, G.; Conboy, K.; Lang, M. (2011) 'Examining Customer Focus in Agile Systems Development Teams - Findings from Irish and Norwegian Case Studies'. Scandinavian Journal of Information Systems, 23 (2):29-58.en_US
dc.description.abstractWhile an acute, continuous focus on customer needs is often cited as a key benefit of agile approaches, very little research has examined the customer focus construct in an agile project environment, or looked at the implications or recommendations for project managers. We draw on contemporary theories on customer focus to develop a framework for understanding customer focus in an agile project management context. This framework is applied to cases in Ireland and Norway and the results suggest that while agile approaches appear to increase customer focus, this is by no means guaranteed. In fact there may be significant challenges and problems for project managers to overcome. For example, new communication issues with customer proxies may impair understanding of customer needs and requirements. The project manager needs to consider the identity, location, perceived personality of the customer, and the team s prior experience with the customer, all of which this research shows can affect the customer focus of the agile team. From this research, a new, empirically validated agile development customer focus framework is presented, providing project managers with a set of factors to be considered in becoming a truly customer focused agile IT project team.en_US
dc.relation.ispartofScandinavian Journal of Information Systemsen
dc.subjectAgile Systems Developmenten_US
dc.subjectCustomer Focusen_US
dc.subjectAgile Project Managementen_US
dc.titleExamining Customer Focus in Agile Systems Development Teams - Findings from Irish and Norwegian Case Studiesen_US
dc.local.contactMichael Lang, Business Information Systems, Room 365, Cairnes Building, Nui Galway. 3515 Email:

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