Show simple item record

dc.contributor.advisorO'Sullivan, David
dc.contributor.authorThoma, Benjamin
dc.date.accessioned2014-09-05T11:31:37Z
dc.date.available2014-09-05T11:31:37Z
dc.date.issued2014-07-21
dc.identifier.urihttp://hdl.handle.net/10379/4517
dc.description.abstractNew competitive pressures are unsettling traditional carmakers. These include: new consumer groups in emerging markets; zero emission requirements of existing customers; new competitors from emerging markets; and increasing dependency on suppliers. These pressures require carmakers to react more rapidly while designing new models of automobile. New product development (NPD) is the core process used to develop synergy between customer requirements and the objectives of the carmakers to produce successful automobiles. NPD has served carmakers well during an era of relatively stable competition with easily recognizable technologies and competitors. In a new area, where technologies are changing rapidly and new competition is emerging, there is a need for a new approach to NPD. In this research, the author reviews existing innovation patterns of both traditional and emerging carmakers. This analysis has led to the development of an emerging NPD methodology that consists of concept, design and validation phases highlighting the interfaces to key stakeholders (such as consumers, infrastructure providers, suppliers, etc.). The emerging NPD methodology is informed and validated through a case study based approach focusing on Chinese and German automobile industries that shows how emerging market players disrupt the concept phase, whereas global OEMs adapt the design phase while trying to comply with emerging automotive trends. A cornerstone of the emerging NPD method is the demand for zero emission. This is demonstrated via new business models, whereas overall competitiveness is achieved through stakeholder integration facilitated by social networks. The findings of the research are confirmed by empirical research. The author concludes by giving recommendations based on the emerging NPD methodology and its associated NPD toolbox that allows carmakers to better cope with changing requirements in the automotive sector.en_US
dc.subjectDisruptive innovation patternsen_US
dc.subjectEmerging marketsen_US
dc.subjectZero emission vehiclesen_US
dc.subjectAutomotive NPDen_US
dc.subjectChinese car industryen_US
dc.subjectSchool of Engineering and Informaticsen_US
dc.titleEmerging new product development methodology for the automobile industryen_US
dc.typeThesisen_US
dc.local.noteNew competitive pressures in the automotive industry provide the motivation to develop an emerging NPD methodology for this industry. After reviewing existing innovation patterns of both traditional and emerging carmakers an emerging methodology is designed and validated consisting of concept, design and validation phases highlighting the interfaces to key stakeholders.en_US
dc.local.finalYesen_US
nui.item.downloads1686


Files in this item

Attribution-NonCommercial-NoDerivs 3.0 Ireland
This item is available under the Attribution-NonCommercial-NoDerivs 3.0 Ireland. No item may be reproduced for commercial purposes. Please refer to the publisher's URL where this is made available, or to notes contained in the item itself. Other terms may apply.

The following license files are associated with this item:

Thumbnail

This item appears in the following Collection(s)

Show simple item record