Now showing items 1-3 of 3

    • Analysing mobile advergaming effectiveness: The role of game repetition, flow, and brand familiarity 

      Catalán, Sara; Martínez, Eva; Wallace, Elaine (Emerald, 2019-01-16)
      This paper seeks to explain the effect of flow, game repetition, and brand familiarity on players brand attitude and purchase intention in the context of mobile advergaming. Data from 227 participants who played a ...
    • mHealth and gamification 

      Clohessy, Trevor; Kenny, Grace (2016-12-11)
      The use of mobile health (mHealth) applications for incentivizing health behaviour change continues to grow at an unprecedented rate. This growth has been accelerated by recent advancements in smart mobile technology ...
    • The role of flow for mobile advergaming effectiveness 

      Catalán, Sara; Martínez, Eva; Wallace, Elaine (Emerald, 2019-11-11)
      Based on flow theory, this paper seeks to explain why the use of mobile advergames can enhance players brand perceptions and purchase intentions, as well as the factors that affect players flow experience. Data from 212 ...