Browsing College of Business, Public Policy and Law by Subject "Need for uniqueness"
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'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions? (Springer Verlag, 2018-08-21)Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour (CDB) literature, we investigate ...